Hi everybody,
Don't underestimate the value of online participation for civic action. I'm member of an online community called "sansuresansur" (an anti-internet-censorship movement in Turkey
http://www.sansuresansur.org/) becomes a physical and effective organization today. The movement initially started in social media and uses very well the viral techniques of online political action. This only one example. There are many others. The problem is the focusing and using the power of the word.